If you want to know what is current, watch iCarly on Nickelodeon. If you aren’t watching it… believe me your kids or grand kids are! The story lines are mostly slap-stick comedy and pre-teen issues, but it is relevant. Here’s a gem of a line: Question “Who reads newspapers?” Answer: “Hobos and old people.” So which are you?
For the New York Times lifestyle-section-and-a- crossword fan that probably sounds sacrilegious and, ah hem, politically incorrect. Unfortunately, if you haven’t embraced the New Media you may have already been relegated to the bottom rung of the information ladder.
So, where do you get your news? Once you consider how you get your news you’ll know where your customers are getting theirs!
Traditional News Sources are time tested and trusted news sources, like the BBC, where you can subscribe to their RSS feed. You get all their news delivered to your favorite feed reader. Other news services, like CNN, give you your own account on their website and you choose which news subjects you want to feed new stories and updates to read online.
Want Ads were the bread and butter of the printed press. Traditional media has been rocked not only by the dawn of free online news services, but the shift to free advertising on the Internet. Have you heard of a little website called Craig’s List?
Social Media or what is also called New Media are internet based news sources that allow a reader to discern the news they want to read. The reader is now in charge of what combination of content they want to read. They can select to receive news feeds on specific subjects like Perez Hilton’s celebrity blog http://perezhilton.com. The reader can get news from specific sources like company blogs, for example Google’s blog http://googleblog.blogspot.com. Perhaps the most interesting change in news is that social media now allows you to keep up with news as intimate as a circle of friends on Facebook or get news from the community you do business with, keeping up with snow days, learning about new products, receiving information about special offers.
We know that you are neither an old fuddy-duddy nor are you a hobo (but you knew that!). You’ve proven that by reading this blog post online. If you aren’t subscribing to blog feeds, it’s time to test the water… it’s fine! Start subscribing.